Artisan perfume company ffern is the vision of Francois Robert, a 4th generation master perfumer and protégé Edodie Durande.
The Robert family are perfume royalty, responsible for some of the 20th century's most iconic perfumes.
“Perfume's artisan roots have been forgotten by big companies who dominate the industry. We're here to change that,” says Francois, great grandson of legendary perfumer Joseph Robert.
Francois and his team search for the highest quality and most sustainably grown raw materials on the planet.
Oil is extracted from these materials with a range of traditional methods - mostly derived from the solvent extraction process invented by Francois’ great grandfather, Joseph Robert.
The oils are taken to Brighton, where Francois and Elodie blend them into small batches of 100% pure parfum.
The parfum is brought to Devon, where it undergoes a two stage ageing process. Maturation - where the oil is barrelled and left to sit alone - and maceration - where the oil is blended with our Italian grain alcohol and left to sit again. Plant particles remain inside the mixture through both ageings. The ageing days for each batch are marked on the bottle label under ‘MAC / MAT‘.
Remaining plant particles are filtered from the perfume blend, and our french flint glass bottles are filled on site.
Across the county border in our Somerset HQ, the bottles are stored under tightly controlled light and temperature conditions to ensure consistency across the batch.
In 1884, a maverick French chemist called Joseph Robert discovered a way to extract 100% pure fragrance oils from plants, and in doing so transformed perfumery. With Robert’s discovery, a new breed of master ‘noses’ emerged, capable of bottling up nature’s most brilliant ideas.
Francois Robert says: “Today, perfume’s artisan past has been forgotten. The industry is dominated by a handful of cosmetics giants who own multiple brands, and mass manufacture their fragrance on a global scale. Carefully sourced natural ingredients and independent artistic expression have been abandoned in favour of cheap chemicals and market forces.
“Our vision is simple: restore perfumery to its artisan roots in the days of Joseph Robert.
“Together, we’ve developed a new model for perfumery; putting craft, ingredients, and creativity at the centre of the practice.
The company release four seasonal fragrances per year, each of which are available for three months at a time, and then re-imagined the following year.
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Posted on 21 May 2019 by MinE Team